We have prepared this Privacy Notice to explain how, 为什么, and when we collect data from you to provide targeted advertising services for our audiences, and your rights in respect of this data.
澳门银河网站如何使用收集到的数据
We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. 澳门银河网站还使用这些数据进行操作, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, 浏览器, or device to serve the most relevant ads to you and, 反过来, improve performance of an Advertiser’s ad campaigns. Specifically, we use this data for:
- Targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads. 例如, we may show you ads for your favorite shopping site (or similar sites we think you may like) during lunch or commute hours.
- Frequency capping: Making sure that you don't see the same ad too many times.
- Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.
- Cross-device matching: Identifying different devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices, and so that campaign effectiveness can be measured and analyzed. 例如, cross-device matching helps us NOT show you ads for the shoes you were looking at on your phone but already purchased on your tablet. Instead we’ll try to show you ads for an upcoming triathlon 在哪里 you can put those shoes to work. It also helps us match devices so we can honor your opt-out choices across all devices we know are connected to the opted-out cookie. You may opt-out of being targeted in the above “cross-device” and “cross-channel” ways by employing the respective opt-out techniques we describe in the “Your Choices and Opting-Out of Targeted Ads” 下面的部分.
- 归因:监控, 在哪里, and at what price we served certain ads on behalf of an Advertiser so that we can measure our influence on the marketing results of the Advertiser’s campaigns and overall marketing strategy. 例如, being able to measure if a certain ad campaign (the ads shown and to whom they were shown) actually sold more soccer balls for ACME Soccer Ball Co.
- Reporting: Providing Advertisers insights into how their ads are performing and gain insights into their customers. Reporting may include ad metrics such as impressions, 点击, and conversions (however the Advertiser may define a “conversion” such as, 例如, 销售或白皮书下载, or a correlation to an actual or inferred sale, 实地参观或店铺参观). This data allows an Advertiser to determine if an ad is not performing well (customers are not clicking on it), so that the Advertiser will be able to see that data and update the ad (perhaps with a better deal!). With respect to specific cookie data, we limit reporting to cookie activity on the specific Advertiser’s website and which ads were shown, whether t在这里 was engagement with those ads.
- Licensing Data: We may license any of the information we receive, create or collect to our Clients or other third parties. 例如, as mentioned in the “What Data We Collect” section, when we receive an email address from a third party or derive an email address, we may license that to our Clients.
- Conducting Our Corporate Operations. As to information we collect in our corporate capacity – our own B2B lists of customers and prospective customers – we use that information to conduct our business operations and communications. Please see our Website Privacy Notice to learn more about how we use that information.
Your Choices and Opting-Out of Targeted Ads
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads (sometimes called “interest-based ads”) you receive and how we use your data.
Opting-out of this type of advertising through the 下面 methods will not prevent you from seeing ads, but those ads will likely be less relevant because they will not be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.
- Web浏览器: You can opt-out of receiving personalized ads (including retargeted ads) served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking 在这里. Please note that this “opt-out” function is 浏览器-specific and relies on an “opt-out cookie”, 因此, if you delete your cookies or upgrade your 浏览器 after having opted out, 你需要再次选择退出. 如果您使用的是Safari浏览器, please also see directions regarding our cookie-less technology opt-out, 下面.
- 跨设备选择退出: In some cases we may link multiple 浏览器s or devices to you. If you opt-out on a 浏览器 or device and we have additional devices or 浏览器s linked to you, we will extend your opt-out decision to any other linked 浏览器s and devices. Since we only link users across 浏览器s and devices in some conditions, t在这里 could be cases 在哪里 you are still being tracked in a different 浏览器 or device we have not linked, and 在哪里 we are treating you as a different user.
- 流动装置选择退出: To opt-out of receiving targeted ads that are based on your behavior across different mobile applications follow the 下面 instructions, 适用于iOS和Android设备:
- iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting; and
- 适用于带有OS 2的Android设备.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”.
- Industry Opt-Out Tools and Self-Regulation:
- We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website 在这里.
- We also comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC). You may opt-out of receiving personalized ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAAC website 在这里.
- 最后, we also ad在这里 to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt-out via their ”Your Online Choices” website 在这里.
- Safari用户注意事项. 当你选择退出浏览器, we, 其他广告平台, 以及其他第三方, generally place a cookie on your 浏览器 instructing us not to use your other online behaviors to customize the ads you see. 然而, 如果您使用的是Safari浏览器, opt-out cookies that are set for purposes of restricting this type of advertising may be deleted prior to their intended expiration date; we have no control over these 浏览器 controls or cookie deletions.
- 不要追踪披露: Some internet 浏览器s allow users to send a "Do Not Track" signal to websites they visit. We do not respond to this signal at the present time.
- Reminder to Users Residing in a European Territory: If you are located in a European Territory you will also have additional data protection rights. 这些在 "Information for European Territory Residents: Our Legal Basis and Your Rights” 下面的部分.
数据保留
CRM数据: We are processors of CRM data that we hold on behalf of an Advertiser, such as email address lists. We retain this CRM Data until the Advertiser asks us to delete this data.
Mobile Identifiers and Cookie Identifiers: Cookie identifiers we collect expire (and are then deleted) 13 months from the last time your device accessed a Digital Property using our technology. If you visit another Digital Property that uses our technology inside that 13-month expiry period, then the expiry period will be reset and measured from that date instead. The expiration period for 移动标识符 is controlled by the end-user on their own device.
Personal Data Associated with Mobile and Cookie Identifiers Related to Browsing 历史: We delete personal data associated with mobile and cookie identifiers after 12 months. 例如, data such as an Advertiser’s website you visited or ads that you may have clicked.
Personal Data Associated with Real Time Bids: Data logged for a particular submitted bid or a received real time bid request (including cookie identifiers, 移动标识符, 广告投标, and the advertisable won or displayed to the end-user) are deleted after 30 days.
Personal Data Associated with the Display of an Advertisable: Data logged for the display of an advertisable (including cookie identifiers, the advertisable won or displayed to the end user as well as data indicated whether an end user clicked on the particular advertisable displayed) are deleted after 12 months.